Category: In the News

Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Upfront negotiations used to be about locking in access to the TV networks’ best shows, although with the dawn of digital, those conversations have evolved from simple haggling over discounts for bulk-buying ad space.

Digiday sources indicate that this year, negotiations have veered toward who controls the infrastructure of advertising itself — underscored by presentations from some of the biggest names in advertising.

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Digiday+ Future of TV Briefing

Future of TV Briefing: Inside Warner Bros. Discovery’s programmatic upfront pitch

Last week, media buyers were treated to back-to-back pitches from programmers eager to lay claim to their budgets, with Amazon Ads’ and YouTube’s offering standing out during a week-long beauty contest.

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The Economist prepares for a two‑track internet: one for humans and one for AI agents

The Economist is testing new ways of structuring content to be read solely by agents as AI engines increasingly surface and summarize news.

For now, the subscription publisher is experimenting with agent‑readable versions of content that already sits outside its paywall — chiefly marketing copy and B2B sales material — and restructuring those surfaces for AI answer engines.

The bet is that discovery won’t start on homepages or even in search boxes, but with AI intermediaries acting on a user’s behalf. As Josh Muncke, vp of generative AI at The Economist Group, told Digiday, the publisher is preparing for “a world with two versions of the web” — one optimized for rich, human reading experiences, and another where “agents want clear structure, questions and answers, ideally text,” not carousels and feature art.

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