Category: In the News

Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.

Late Tax Filings = April Earnings for Affiliates (Offers Included)

Income tax season is a time of year many despise, but for affiliates there’s reason to rejoice.

Paying taxes is a requirement for most US citizens. That means there’s a massive audience available for affiliates to target with relevant campaigns. A large portion of that audience have the desire to file their taxes within a specific two-week window.

This is where procrastination becomes an affiliate’s best friend.

US citizens are required to file their income tax prior to April 15th. Although many Americans do prefer to just get it over with early, a large portion wait until the final days.

The Numbers Don’t Lie

In the last two weeks leading up to the April deadline, income tax filings increase dramatically based on IRS statistics. The final week prior to April 15th alone eclipses any other week with over 20 million people filing during that time period each year.

casselman-taxday-v2

In addition, more people than ever are choosing to file taxes electronically, with 2020 being the first time ever that over 90% of total returns were efiled. Nearly half of the people filing those returns did so themselves with the help of tax software.

In summation, there are a lot of users waiting for YOUR prompt to file their taxes.

Quick, Take These Campaigns

Now that you are aware of the opportunity in front of you, you just need some great tax filing software campaigns to promote.

Luckily for you, you only need to be a MaxBounty affiliate to find some.

H&R Block and E-file are two of those most recognized tax service companies in the United States. This is even more important here than in other verticals because user’s must give these companies access to sensitive information.

With these two campaigns, you have the option of choosing between a revshare payout model and a CPA payout model. You also have tremendous traffic source freedom, with only incentive and solo-email traffic being prohibited on both.

Just click on the links below to request to run these offers right now. This should give you ample time to set-up your campaigns in preparation for those lucrative, early-April weeks.

H&R Block – Tax Software (US) | 80% of sale

E-File.com – Tax Software (US) | $20 per lead

The post Late Tax Filings = April Earnings for Affiliates (Offers Included) appeared first on MaxBounty Blog.

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WTF is NewsPassID?

The scope of the privacy changes coming to the digital landscape is so vast, with dominant corporations skirmishing not just with each other but with foreign governments, it may seem like local news publishers have no way to be proactive.

But a few of them are hoping to find strength in numbers, using a product developed by the Local Media Consortium, a strategic partnership organization whose membership includes local newspaper publishers such as Gannett and the Seattle Times and broadcasters such as Tegna. NewsPassID, a sign-on technology and the precursor, LMC hopes, to an ad network that can leverage the collective audience scale of thousands of local news sites.

So WTF is NewsPassID?

NewsPass ID is a single sign-on technology created for local news publishers who are trying, like everybody else in media, to gather more first-party data from their users. For publishers that deploy NewsPassID, the data gathered can be used not just for digital advertising but also to drive a subscription strategy: A registered user is easier to bring down a subscription funnel. 

So this is a sign-on technology?

Yes. 

But it’s also an ad network?

Eventually it will become one, yes; NewsPassID launched in a pilot stage just this quarter, with four publishers testing integrations in a few SSPs. Right now, the LMC has to ensure that its different sites can support single identities, and that there’s no data leakage in open auction environments.

If all goes according to plan, NewsPassID will begin testing integrations with buy-side technologies some time in the third quarter of 2021.

In theory, the success of the sign-on technology will drive success for the network: More scale in the number of known users identified using NewsPassID means more impressions that can be bundled up and offered to advertisers. More scale should attract more advertisers, and the resulting boost in demand should mean more revenue for publishers, which should, in turn, attract still more publishers, and so on. 

What about the publishers that already have sign-on tools in place?

LMCs hope is that those publishers can use NewsPassID to manage consent around advertising. If an audience member gives consent for personalized ads, then they can be added, in privacy-compliant ways, to segments made up of audience members across LMC’s membership.

Who’s going to set the price of this inventory?

Each participating publisher will set the rates for their own inventory.

How does this solve advertisers’ hesitations about news as a content category?

It addresses some, but not all of them. The LMC commissioned research on advertisers’ perceptions of local news, and found many ad buyers see the appeal of buying local news inventory, but are hesitant to transact because local news cannot offer scale and its inventory is often sold — according to buyers — by people with insufficient digital knowledge or expertise. Aside from the occasional tie-up like a recent one between McClatchy and Gannett, partnerships between large numbers of local news publishers are few and far between.

If it gains sufficient audience traction across its member publishers, NewsPassID should solve the scale and expertise problems. The LMC’s combined audience across its membership — 192 million monthly unique users, according to Comscore — is bigger than NBCUniversal’s, ViacomCBS’s or Hearst’s.   

Why will this succeed where previous publisher advertising alliances have failed?

It’s early to say, but LMC’s play here differs from previous attempts at alliances, including the Pangaea Alliance or Arena.

In some ways, the individual LMC members’ lack of strength is, collectively, a strength. Without the muscle or expertise to compete for national advertisers’ programmatic budgets, there is less likelihood that its members will peel off or hold back large portions of their inventory in hopes of selling it directly themselves.

And thanks to the coming changes, which are likely to scramble how ad buyers allocate their budgets, the network bound together by NewsPassID should at least get a fresh look from marketers.

Provided it scales, of course.

The post WTF is NewsPassID? appeared first on Digiday.

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