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The Awin Group gifts €20,000 to support local communities this holiday season

As a historic year concludes, the Awin Group invests €20,000 on behalf of our partners to local COVID-supporting charities worldwide.

This year forced everyone to review the status quo and quickly adapt to something we had no real comprehension of. A core focus of the Awin Group throughout 2020 was ensuring clients felt supported during a difficult time. On that note, we thought it made sense to extend that support to those who need it most during the holidays. With that, we hand over to Awin COO Adam Ross who personally thanks clients for their continued partnership throughout 2020 and touches upon our global initiative. 

2020 has forged many new learnings and shown how we all provide pillars of strength and solidarity within our communities when needed most. As such, we felt it appropriate to invest our holiday budget into rebuilding communities where Awin Group offices are. While a lot of work is still required, we’re thrilled to support the cause in any way that we can. See an overview of local charities donated to below with hyperlinks for if you’d like to donate. 

Awin and ShareASale want to express our gratitude for another successful year. Please stay safe and well this holiday season.  

Charities 

North America 

  • US | Baltimore: The Maryland Foodbank ensures Maryland’s local communities have enough nutritious food to meet their growing need both today and for the foreseeable future, as well as providing a safety net for those who may be facing food insecurity for the first time. 
  • US | Chicago:  My Block, My Hood, My City helps underprivileged young people overcome poverty and violence. Furthermore, My Block, My Hood, My City is donating food, medicine, hand sanitizer and toiletries to seniors amidst the coronavirus pandemic. 

South America 

  • Brazil: ChildFund Brasil provides kits with food and essential hygiene items to children from vulnerable families to help with COVID-19 as part of their current campaign, “No virus, no hunger. Compassion.” Our donation will help not only in preventing the virus from spreading in vulnerable communities but also support children whose parents lost their jobs due to the pandemic. 

Europe 

  • Benelux: Rode Kruis has been selected for their four-tier support throughout the pandemic with medical help, food aid, shelter and psychosocial help for those who are either alone or need it throughout the crisis. 
  • DACH: Die Tafeln in Germany collects surplus food and distributes it to those in need. With an extreme increase in help needed throughout COVID-19, the donation will go towards feeding many across Germany this holiday season.  
  • Eastern Europe and the Nordics: Centrum Praw Kobiet (Women’s Rights Center) is dedicated to fighting for equality by supporting women against all forms of violence and discrimination in private, public and professional life. This important initiative is highlighted more so with an increasing amount of women not being able to leave a home environment. 
  • France: Foundation de France assists carers, helpers and people in highly vulnerable situations who have been hit hard by coronavirus.  
  • Italy: Sociolario’s daily mission is to support those with disabilities and their families. The pandemic forced many to change the way they usually operate, and this donation will help with projects and activities to take part in either virtually or at home. 
  • Spain: Banco de Alimentos de Madrid obtains food for distribution and re-distributes to those in need in Madrid. The demand for food has increased more than 40% since the beginning of the crisis in Madrid, and Banco de Alimentos de Madrid serves 190,000 beneficiaries through 540 legally-recognized charities.  
  • UK: In Kind Direct has unveiled a Christmas with Kindness campaign that will see the delivery of a range of essential products from basics to meaningful feel-good gifts to those across the country who are facing a very different holiday season this year. 

APAC

  • Australia: Malpa Project was founded to address the vast inequality in health between Aboriginal and non-Aboriginal Australians. The donation will help aboriginal leaders keep their communities safe from COVID-19 and support the “Young Doctors” program, training 2000 young aboriginal Australians, ensuring they get an experience that puts them in charge of their future. 

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Digiday Research: Almost half of publishers experienced layoffs in 2020

Thanks to things like a healthy Cyber 5, two quarters of positive momentum driven by resilient advertising budgets, many publishers see themselves ending 2020 on a high note. It’s a stark contrast from the first half of the year when media companies of all sizes, gripped by panic, began shedding jobs to control their costs.

A full half of respondents to a Digiday Research survey of publishers said their companies had reduced their head counts in 2020.

This year, the media industry shed even more jobs than it did in 2008, when a financial crisis plunged the global economy into a recession that lasted several years. Through November, digital, print and broadcast news companies shed over 16,000 jobs, compared to 14,000 jobs in 2008, according to the outsourcing firm Challenger, Gray and Christmas.

Source: Digiday Year End Publisher Survey
Sample: 60 publisher professionals

While the furloughs and layoffs were largely driven by the sudden shock of the coronavirus crisis in March and April — over 11,000 of those layoffs came in the first half of the year — the reality is that media companies endured staff cuts all year.

And while ad sales and other revenue opportunities began improving shortly after the nadir of April, few hit the targets they’d laid out for the year and only about half even matched the revenue they generated in 2019; 43% of respondents said that revenues went down year over year in 2020, and a full third said their revenue declined by double digits.

Source: Digiday Year End Publisher Survey
Sample: 60 publisher professionals

Those tough results contrast with the largely upbeat outlook most of the survey’s respondents have, not just about the year ahead, but the year concluding. Even though much of American life will remain under a kind of lockdown through the first few months of 2021, and the American economy remains in a precarious position, most respondents are expecting a bounce back in 2021, and many even say that the company they work for did well in 2020.

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