Even though Omnicom’s commerce media unit Flywheel has been operating in close proximity to Omnicom Media since the parent company acquired it in 2023, the holdco quietly acknowledged on Monday that Flywheel has formally been moved under control of Omnicom Media global CEO Florian Adamski. Alongside Flywheel, Omni — the holdco’s operating system that connects all units to its data and intelligence gathering — is also moving back into Omnicom Media.
A representative for Omnicom confirmed the move after the holdco put out a release announcing the promotion of Christine Gambino to oversee Omni, replacing Duncan Painter who is leaving the company to pursue other opportunities. At the same time, Alex McCord, who has been Flywheel’s CEO, was named head of Omnicom Commerce — now that Flywheel is moving under Adamski.
However, no executives were made available to comment or elaborate on the move.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.