Category: In the News

This story was originally published on sister site, Modern Retail.

Ace Hardware is a unique retailer, being a cooperative with more than 5,200 stores that are operated independently. As a result, its executives and development team took a careful approach in designing and implementing its new AI assistant to work throughout the chain.

Last week, Ace Hardware announced that it has launched an AI assistant for employees in more than 2,300 stores. The tool is called “Hey ARMA,” referring to its Ace Retailer Mobile Assistant platform used in stores. It provides product information, project advice and recommendations, and can compare different products or help customers with products they may have purchased elsewhere.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

With year four of the Possible conference in Miami said and done, the time has come to focus on Cannes Lions — a festival that Possible is often compared to, somewhat unfairly. But the conversations that came out of the conference, which is headed by Christian Muche but owned by The Hyve Group, still resonate across several levels of marketing and media strategy.

Digiday, which is a media partner to Possible, sat down with several speakers and executives across a wide swath of the industry to capture their thoughts on the rapid advance of generative AI, the amount of concern over economic fluctuation and what they’re hoping to get out of Possible.

In this first installment of a two-part series, here are interviews with executives from Geico, news and information source 1440, market research firm Marketcast, media agency Mediaplus, Latin-focused agency CROING and Maybelline.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More