Performance Marketing Strategies
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Following a successful strategic partnership and equity stake, Awin has announced the full acquisition of Australia’s leading network Commission Factory.
Commission Factory was founded in 2011, and now partners with over 600 brands across retail, fashion, beauty, telco and travel. Regarded as the leading provider of affiliate account management and technology in Australia, the company services more than half of all affiliate programs in Australia, and has offices in Malaysia and Singapore – offering on-the-ground support in those areas.
The full acquisition of Commission Factory gives clients even greater access to the Australia, New Zealand and Southeast Asia markets, with the company – supported by Awin – looking to expand further into the APAC region.
Awin has had a hugely successful year, with revenue growth of 29% in Q2 2020 vs Q2 2019. This is in contrast to an estimated decrease in global ad spend of 9.1% (Zenith) over the same period. The pandemic has shifted consumers online at a rapid rate and cemented Awin’s position outside of ad spend and firmly within the e-commerce and Martech sector. Global e-commerce is predicted to grow by 16.5% in 2020 (eMarketer) and Awin is on track to exceed this.
Commission Factory has also had an incredibly successful year; pre-pandemic growth was at +28% compared to the previous year and, like Awin, this accelerated to +60% during the lockdown months between April and June.
Commenting on the acquisition, Adam Ross, COO of Awin, said: “Since Commission Factory became part of the Awin family, the team has seamlessly fit into our dynamic company culture and been an incredible driving force for our growth plans in Australia and Southeast Asia – the numbers speak for themselves, far exceeding all expectations.
Fully investing in and acquiring Australia’s leading affiliate network is not only a smart, strategic business decision for Awin but also rewards the immense amount of passion and hardwork Zane and the Commission Factory team has put into building up the company over the past nine years.
The pandemic has accelerated a number of trends in our favor. The combination of advanced marketing technology alongside consultative and strategic service is driving exceptional results for clients in all markets, and we are now proud to include Australia and South East Asia in that mix.”
Zane McIntyre, CEO of Commission Factory, said: “From the very beginning of our relationship with Awin, we were confident that we had aligned ourselves with a company that had maintained their culture and ideals as they expanded across the globe.
Officially joining the Awin family has been a long time in the making, but it has been worth the wait. This merger will be of great benefit to the affiliate industry where we, as a combined force, will lead the market and rise to any future requirements and challenges of our diverse and evolving industry.
I am exceptionally proud and humbled when I recognize where we are today and where we began as a small three-person team, working hard to fulfil our dream of being a force for change and flying the affiliate flag in APAC. None of this could have been achieved without the amazing loyalty, dedication and talent of our ever-growing team.”
Zane McIntyre remains CEO of Commission Factory, and day-to-day operations are unaffected. For further information on the acquisition, please refer to our FAQ.
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About Awin
With 20 years of experience, our network offers a global community of people, technology and business intelligence insights. No matter what type of partner, level of service, or tools your business needs, Awin provides solutions to drive sustainable growth.
Part of the Axel Springer and United Internet Groups, with ShareASale and Commission Factory, Awin’s global affiliate network is powered by 15 offices worldwide, over 1,000 employees, 211,000 contributing publishers and 15,200 advertisers.
Connecting businesses with customers around the world across the retail, telecommunications, travel and finance verticals, Awin generated $12.4 billion in revenue for its advertisers and $915 million for its publishers in the last financial year.
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