Category: In the News

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Some micro influencers find promising security in brand ownership over sponsorships

What happens when MrBeast isn’t MrBeast anymore, and the hype has died down?

It’s the question Colin Rocker found himself asking before inking his first ever investor deal earlier this month with Favikon, a creator platform. 

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The Creator Economy

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren’t the right fit

Rocker is a full time content creator focused on career development and personal finance. He estimates that 85% to 90% of his income stems from brand partnerships (though he didn’t provide exact figures), including Microsoft, Adobe, Apple and Ally Bank. Lately, he’s been thinking more about career longevity and what happens when brand partnerships dry up.

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Retailers are rushing to build AI apps. It’s unclear if shoppers will use them

This story was first published by Digiday sibling ModernRetail

Retailers and brands are quickly launching shopping apps within ChatGPT and Claude. But whether or not shoppers will embrace them at a rapid pace remains to be seen.

In October, OpenAI launched ChatGPT apps, where users can connect apps like Expedia, Spotify or Zillow. Once adding the apps, customers can ask the chatbot questions about planning a trip or crafting a playlist, for example. They’ll then get information about such products and services from those brands. This month, Claude introduced its version of apps called “connectors” for consumer use, after previously supporting work-related apps such as Microsoft Teams, Outlook and OneDrive. It now can tap into Uber, TripAdvisor and Instacart, among others.

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