Category: In the News

Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.

Save the Date: Awin Group Agency Sector Insights Webinar

In the first of two special webinars, we examine the current state of affiliate marketing globally from an agency perspective. 

How have agencies been affected by the last few months of lockdown? And what will they and their clients make of the new normal sweeping its way across the digital advertising and e-commerce industries?

For an inside view on the agency perspective on these radical changes we’re experiencing and how they may affect affiliate marketing in the future, join Awin’s Agency Partner Jessica Brown and our panel of leading agency figures from across the globe. 

Agency panelists joining this webinar:

  • Steve Bryant, Managing Director at ThoughtMix
  • Katy Hughes, Client & Operations Director at Acquire
  • Geno Prussakov, Founder and CEO at AM Navigator
  • Johannes Rauner, Team Lead Affiliate Marketing at Projecter

RSVP for the Awin Group Agency Sector Insights webinar here, as well as register your interest for our upcoming finance and US agency sector webinars.

Missed your chance to attend our previous global sector webinars? Click to watch telco & services, retail, travel and fashion. For more information on COVID-19, please visit our information hub where we bring you the latest news from Awin and ShareASale, as well as links to network insights and useful pointers, alongside wider updates. 

The post Save the Date: Awin Group Agency Sector Insights Webinar appeared first on ShareASale Blog.

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Roundtable: In-App Tracking – Is this a Missed Opportunity in the Affiliate Channel?

We’re excited to host this roundtable discussion on July 14 at 11am BST — In-App Tracking – Is this a Missed Opportunity in the Affiliate Channel? — as we ask representatives from some of the leading global networks on the value in-app tracking can bring to the advertiser and their affiliate programs.

The last 12 months has seen the world of online sales change dramatically. Particularly during the Coronavirus pandemic in 2020, as consumer purchasing behaviours shift from in-store to online, there’s been record levels of sales in e-commerce driven by mobile activity and in-app purchases.

But are these sales being tracked effectively and should advertisers incorporate this into their programs?

Is there value for affiliates and how can networks support this?

Featuring Clementyne Lavender, strategic partnerships manager – in-app tracking specialist, Awin; Kate Knight, director, publisher development, CJ Affiliate; Rakhee Jogia, VP publisher partnerships, international, Rakuten Advertising and Irina Dan, product commercial director, Tradedoubler, we will discuss why this phenomenon is being missed and should there be services in place from networks to successfully track in-app activity from affiliate sales.

Register now for this live panel session on July 14 at 11am BST along with a Q&A to discuss any enquiries you may have in regards to in-app tracking.

The post Roundtable: In-App Tracking – Is this a Missed Opportunity in the Affiliate Channel? appeared first on PerformanceIN.

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