Category: In the News

OpenAI appears to be getting ready to expand its ads business to Europe. 

A code update to its conversion tracking pixel, which Digiday reviewed, points to the company building the technical groundwork needed to run advertising in the European Union. The update adds a consent management system, essentially a mechanism that lets advertisers ask users for permission before tracking them, and stops tracking if that permission is withdrawn.

Advertisers can flag or exclude specific actions — a purchase, say, or a sign-up — from tracking. Moreover, the update also adds a country field to the data the pixel collects, suggesting OpenAI is building it with jurisdictional data handling in mind. 

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Baller League has something rare in creator economy business circles: a plan that doesn’t end with it becoming a media company. Instead it wants to become a sustainable sports league. 

That’s not as obvious as the name suggests. Most creator-led sports properties have ended up caring more about the entertainment wrapper than the sport inside it – the spectacle, the IP and the media rights. Baller League. The six-a-side indoor soccer league where creator-managed teams stream free on Youtube and Twitch, thinks the sport itself is the asset worth building. 

“Being a sports league is the priority,” said CEO and co-founder Felix Starck. This [soccer] is the most played sport in the world and we want to give it a stage.”

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