Another Media Buying Summit is in the books, having just wrapped last Wednesday in Nashville. And while some terrific speakers took the stage, once again it’s the Town Halls that reveal some of the greatest challenges that the people doing the real work at media agencies face day to day.
Held under Chatham House rules, which enable free and open conversation under cover of anonymity, the two Town Halls were open to agency personnel only. And while they aired their challenges — from data and attribution issues to clients that don’t listen — today’s briefing focuses solely on the challenges and solutions on integrating AI systems and processes into workflows.
The following are excerpts from the two Town Halls, and have been lightly edited for clarity
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.