The next phase of growth for the digital advertising industry is increasingly being built on a familiar foundation: small- and medium-sized businesses, with several scaled platforms using this week’s POSSIBLE conference to flaunt their wares.
But this time, the battleground is CTV, with Meta evidently looking to put its Audience Network model to work on such screens, and Pinterest making good on its earlier purchase, a transaction that reportedly cost it up to $350 million.
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