Category: In the News

Advertising in ChatGPT is already getting cheaper. The rate advertisers pay to reach every thousand users has fallen from $60 at launch nine weeks ago to as low as $25 now — and counting.

It’s early days, but marketers quoted Digiday a range of prices.

Ad agency Jellyfish is currently onboarding its first client into the pilot. Jai Amin, the agency’s chief of media activation, said that while the $60 base rate holds, he’s seeing averages closer to $45 depending on composition for inventory.

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For the better part of a decade, CPG companies hired marketers who could optimize a media plan. Now, they’re hiring ones who can save a brand.

When Smuckers went looking for a new CMO earlier this year, it didn’t reach for a performance marketer. It hired Katie Williams, the former U.S. CMO of Haleon, a consumer health veteran who spent her career building brands like Advil, Sensodyne and Centrum. Hormel, which had never had an enterprise-wide CMO before, created the role in December and filled it with Jason Levine — a Mondelēz lifer who ran marketing for Oreo and Ritz. Burger King’s new CMO Joel Yashinsky, poached from Applebee’s in early 2025, promptly fired the brand’s mascot, launched a brand reset built on customer feedback and described the whole thing as “not a marketing campaign” but a fundamental rethink of what the brand stands for.

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