Category: In the News

The days of marketers manually managing their Google search campaigns seem numbered as the industry barrels toward automation in the age of AI. 

Today, Google’s AI Max is moving out of beta. With that, campaigns using Dynamic Search Ads (DSA), automatically created assets (ACA) and campaign-level broad match setting will automatically be upgraded to AI Max.

Come September, the search giant is further automating its search business, essentially moving from a keyword-based auction to an intent-based auction. 

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Forbes is creating a wine-focused content vertical, commerce site and membership program to grow direct consumer revenue beyond its traffic-dependent businesses, as it looks to offset zero-click traffic declines and content discovery challenges.

There’s a sense of urgency to the strategy. In Q1 2026, Forbes’ site traffic was down 37 percent year over year, according to Emily Jackson, svp of revenue and consumer growth at Forbes.

Forbes — and a wide range of publishers in the same boat — have to determine how to bring value to their existing, smaller audiences, and how to more effectively make money from them.

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