X is launching a new revenue model for creators next month, called the Original Content Rewards Program, that will reward creators who produce “original, high-quality content” that is a reflection of their creativity and expertise, according to the official announcement.
SpaceXAI execs told Digiday they consider it the “year of the creator,” which is why they’re making changes to its revenue program in an attempt to court them.
But X’s program faces a challenge in winning over creators. The platform’s feed can be controversial, which media buyers and creator agents say diminishes its creator and advertising value compared to others.
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