Category: In the News

Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

This is an excerpt from our Digiday+ Research report “How publishers from Dow Jones and Business Insider to People Inc. are approaching AI in 2026,” which explores how publishers are navigating the opportunities and challenges that have come with the evolution of AI. The report is based on a survey of 40 publisher professionals, as well as individual interviews with publisher executives responsible for AI investments and applications development.

AI has moved from the margins to the mainstream of editorial workflows. Publishers have increasingly embedded AI tools into daily functions, especially when it comes to streamlining tasks and improving the audience experience.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

,Read More

Who is OpenAI’s global head of ads, David Dugan?

In the spring of 2006, a young strategist at Digitas named David Dugan was handed an assignment: help figure out what the agency was worth, and what to do about it.

The work was delicate, and it required someone who could think in two registers at once, the analytical and the transactional. Digitas would be sold to Publicis the following year. Dugan moved on. But the people who worked alongside him during those months didn’t forget him.

One of them was Michael Kassan, the consultant — now CEO and founder of 3C Ventures — who had been brought in to help navigate the deal. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More