Category: In the News

Marketers want their brands to be part of culture, rather than advertising around it — and see fandoms as the way in.

Marketing execs have long since rallied around industry buzzwords like authenticity or community. From RFPs to campaign planning, high level marketing execs have entered “fandom” into the current buzzword du jour.

For this word — unlike so many other parts of the industry — marketers have a consistent and clear definition.

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OpenAI’s enterprise ambitions have found a new target: ad teams. 

The company is hiring a San Francisco-based head of ads enterprise marketing to shape that positioning, according to a vacancy currently on OpenAI’s careers page. The role is tasked with building “the content, thought leadership, events and demand programs needed to drive enterprise advertising pipeline and long-term growth”.

The role comes with a compensation package between $374,000 and $415,000 plus equity, according to the job posting. The successful candidate will also “shape the narratives that position OpenAI as a premium advertising platform for the world’s marketers” and “establish OpenAI as a trusted, differentiated platform for enterprise advertisers and agencies”.

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