North American financial services leaders are rethinking attribution, content strategy, and channel investment as AI-driven discovery reshapes the customer journey. Here is what that means for affiliate marketing industry in 2026 and 2027.,Read More
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Brands turn to content series and Jimi Hendrix to improve AI search performance
Brands can’t tell ChatGPT how to talk about their products. One of the things they can do, however, is invest in more branded content, on their website or elsewhere, in an effort to give the models beneath chatbots used by consumers more to work with.
It’s leading companies like guitar manufacturer Fender and amp-maker Marshall to invest in website experiences and editorial content.
Fender’s interim CMO Kelly Magrath told Digiday the company had undertaken an overhaul of its website, aiming to turn it into a “front door that we can use as a storytelling platform” for the storied brand.
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