Category: In the News

Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.

Aldi hires Instacart to power its U.S. website instead of developing it in-house

This story was originally published on sister site, Modern Retail.

In the U.S., Aldi has moved away from developing its own e-commerce website in-house, instead turning to a grocery tech giant to do the heavy lifting.

Aldi U.S. just launched a new website and app powered by Instacart’s white-label e-commerce and fulfillment platform, Storefront Pro. The platform allows retailers to use Instacart’s digital commerce technology while maintaining elements of their brand identity.

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Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O

Disney and Mediaocean have paired to minimize the headaches of purchasing ad space on the House of Mouse. Even if it does deliver, for some, it points to compression in the media supply chain. A trend that’s been in place for some time, and accelerated by AI in more recent years.

The partnership was announced last week and is scheduled for a Q3 rollout, with the unveiling of Prisma Direct, a new workflow layer within Mediaocean’s Prisma system designed to more directly connect media buyers and publishers through API-driven integrations.

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