Category: In the News

Spotify’s ad exchange more than tripled its programmatic advertiser base in the year since its launch, according to the streamer. The media agencies using it are less effusive,

Following the launch of SAX last April, the number of monthly active advertisers investing via programmatic jumped 222%, according to a Spotify spokesperson. 

“We have seen basically just amazing growth in both revenue, active advertisers, consumption of our formats and performance across the board,” said Per Sandell, co-lead, global head of advertising at Spotify. “This is really the moment where we’ve been able to take control of that programmatic ecosystem.”

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This week’s Media Briefing recaps publishing execs’ thoughts on optimizing content for AI search (or the concept of GEO) and the opportunities for revenue from AI licensing deals and marketplaces, during the Digiday Publishing Summit’s closed-door town hall sessions. 

• Overheard at DPS – on AI
• AI is finding its way into opinion and tech journalism, Versant eyes Vox Media’s podcast business, and more.

Overheard at DPS – on AI

To be expected, AI was a popular topic during the Digiday Publishing Summit in Vail, Colo. last week. In the previous edition of the Media Briefing, we recapped publishing execs’ thoughts on the impact of referral traffic declines from traditional search platforms on their businesses, due to the growth of AI-generated search summaries, and a renewed push to build direct reader revenue from subscriptions and memberships.

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