Category: In the News

Agencies have spent years betting that proprietary AI platforms would set them apart. A Gartner note published last week put a deadline on how long that bet has to pay off.

WPP developed WPP Open and Omnicom launched Omni, while indies like Max Connect built tools like Kudos. (Other examples include Stagwell’s The Machine, Havas Converged, PMG’s Alli, Horizon’s Blu, and Meet The People’s MTP Intelligence). In most cases, these tools centralize data capabilities, enterprise software access and proprietary AI media planning and creative tools – providing operational glue between formerly disparate agency portfolios.

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On Wednesday, Macy’s, Inc. posted its fourth-quarter and full-year results for 2025. The department store giant and owner of Bloomingdale’s and Bluemercury reported a 1.5% growth in comparable sales with net sales of $21.8 billion for 2025.

Looking ahead to 2026, however, the company is projecting annual sales to reach $21.4 billion to $21.65 billion, representing a 0.5% drop to 0.5% increase compared to 2025. The company will continue its plans to close 65 Macy’s nameplate stores, as part of a previously announced 150 store closures, and will look to artificial intelligence to improve operations throughout the fleet.

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