Category: In the News

Meta advertisers have had a week to sit with the news that they’ll be picking up the tab for the digital service tax on the platform. So far the reaction has been unease. 

Before digging into why, here’s a recap.

As of July 1, Meta is introducing what it’s calling “location fees” to pay for the current digital services tax (DST) and other similar location-based fees the company faces in certain European countries. Until then, Meta will continue to absorb and pay those fees, as it is legally liable for the tax.

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The fast pace of trends and the maturing creator economy have created bottlenecks for brand deals. Creator commerce platform LTK wants to solve that problem by allowing brands to launch flat-fee campaigns that creators can opt in to as they see fit.

The company has just released Quick Collabs, a feature in its platform for creator marketing, called Brand Platform, that launched last November pairing brands with creators, Digiday has exclusively learned. LTK claims to reach 44 million customers shopping monthly and spending over $6 billion annually — in addition to access to 400,000 creators and 8,000 retailers.

“If we make all of that data available and build toolkits into a single platform, and we give brands free unlimited seats, they’re equipped to leverage and harness creator marketing in a productive way,” LTK president and co-founder Amber Venz Box said.

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