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If it seems like TikTok has been quiet post-ban threats, that’s because it has. But make no mistake —quiet doesn’t mean silent.
Since its legal woes have been resolved, and the U.S. app was spun out earlier this year, TikTok has taken a muted approach to business. The platform is aggressively pushing for ad dollars from independent agencies and seemingly aiming to close the gap between it and Meta. What looks like business as usual on the surface is more likened to hushed plight for more ad dollars, creators and users.
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