Category: In the News

Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.

Ad Tech Briefing: Corporate America finally buys into soccer as a mainstream sport; shadier elements of the ad industry are obliging

The FIFA World Cup 2026, co-hosted across North America for the first time, has spelled out what some in U.S. media circles have known for some time: association football, or “soccer” to use local parlance, is now big in America, and it’s time for corporations to cash in at pace — one hydration break at a time. 

Related Insights


Upfronts

Amazon positions live sports portfolio as leverage to pry open upfront dollars

The fact that the U.S. Men’s National Team has consistently generated live audiences in and around the 30 million mark and has warranted presidential intervention, per media reports, underlines an already popular notion: sports is one of the last big live audience mass-market TV networks advertisers can reach.     

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

,Read More

“Brands recognize the cultural dominance of podcasts”: global podcaster Mel Robbins talks AI, ad budgets and audience ownership

Mel Robbins is one of the world’s most listened-to podcasters, and the woman behind the “Let Them” theory — the simple idea about relinquishing control over others that led to her chart-topping namesake podcast, a number one New York Times best-selling book, and a phrase that has taken on a life of its own across social media.

Robbins attended the Cannes Lions Festival of Creativity for the very first time last month — a rare step outside of the empire she’s built. “I’m so focused on running my business, I don’t often extract myself out of it to go to big events.” But having been asked to attend with her ad sales partner, SiriusXM, 2026 was the first opportunity that could work in the schedule.

Digiday sat down with Robbins to discuss AI’s impact on the media ecosystem, why podcasting has been miscategorized by marketers, and how she plans to stay on top without chasing what’s next. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More