This story was first published by Digiday sibling ModernRetail
When Owen Spencer first started conversations about how artificial intelligence could be used for coding at sporting goods manufacturer Revelyst over a year ago, the first response was apprehension.
This was when ChatGPT was first taking off, and Spencer, Revelyst’s former senior director of DTC applications and AI enablement, said people were concerned AI would replace their jobs if implemented into the business. But now, many of those same engineers are working across more departments and on bigger-picture projects, like helping data analysts on projects or building apps, Spencer said.
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