Category: In the News

The lawsuit between former GroupM executive Richard Foster and WPP is full of competing allegations. But buried in the court filings is a set of numbers — drawn largely from GroupM’s own internal documents — that tell a story worth understanding on its own terms.

Here’s what the data actually shows, broken down by what it refers to.

How big GroupM was (and how it allegedly made money)

At its peak, GroupM controlled roughly $60 billion in annual client advertising spend, giving it between 20% and 50% market share in key global markets. That scale was the source of its power: the more client money it aggregated, the better the deals it could extract from media vendors.

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The great disruption promised by artificial intelligence in the media industry is predicated on using AI-driven technologies to achieve outcomes.

For the idealists out there, it’s the fulfillment of Adam Smith’s centuries-old vision of the “invisible hand” of the market, although, amid the shock of the new, there’s an even older adage: “money talks.”  

It’s likely that your social media feed reads like that of the typical Digiday-staffer, with musings on the importance of agentic technology standards, such as “Should I back Ad Context Protocol or some other standard?” 

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