Category: In the News

Worries over whether the changing dynamics of search marketing will affect major brands have finally reached the boardroom.

In several earnings calls this month, executives at high-profile advertisers like Airbnb and Expedia fielded questions from analysts over the impact of generative AI chatbots or Google’s AI Overviews feature on their businesses. It’s a sign that alarm bells are ringing.

“It’s going to be really tricky for brands to play in this new space,” said Daniel Moreno, a senior SEO and GEO consultant at Dept U.K.

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While the world of marketing and media keeps a close eye on the Big Three holding companies — can Publicis keep up its impressive winning streak? How else can Omnicom wring value out of the IPG acquisition? Can Cindy Rose successfully reverse WPP’s downward trajectory? — something just went down in Japan that is expected to have a considerable effect on Dentsu’s fortunes.

Two weeks ago when Japanese-owned Dentsu announced its 2025 full-year earnings, global CEO Hiro Igarashi announced he was stepping down, to be replaced by Takeshi Sano at the end of March. Sano, who’s been with the holdco since 1992, most recently was CEO of Dentsu Japan (the holding company’s most successful division by far) and deputy global COO, which means he’s familiar with the current operations outside of Japan — and what’s not been going right.

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