Category: In the News

Media and creative agencies face a range of threats in 2026, from generative AI to media fragmentation and the continued dominance of Meta and Google’s platforms.

In response, few businesses in this sector have stood still. They’ve chosen to merge, acquire — or in the case of Dentsu, cast loose — to keep moving forward. The likely destination? A leaner sector that employs fewer people and trades on its tech bonafides and principal-media trading capabilities over its creative chops.

In the graphs below, we’ve brought together five different ways of seeing the agency sector as things stand now.

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It was wise of Omnicom to report its fourth-quarter and full-year 2025 earnings after the market closed on Wednesday, since its stock gained in after-hours trading — unlike Publicis, which got walloped by traders after its quite positive financial results.

However, its results were neither spectacularly good nor terribly bad, with 2025 revenue up 10%, thanks in part to including one month of revenue from Interpublic Group, which it finished absorbing at the end of November. Foreign exchange values also goosed the revenue by $125 million, bringing total revenue for the year to $17.3 billion.

Media & Advertising made up 58% of that revenue (and that unit grew 15.7% in the year), while 52% was generated by U.S. operations. Margins were down considerably, but when adjusted for the IPG acquisition, they stayed level at just over 15%. 

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