Category: In the News

Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.

WTF is Markdown for AI agents? 

Just as traditional SEO no longer guarantees visibility in AI search engines, HTML alone isn’t enough either. 

AI systems prefer structured formats or APIs to ingest and surface content more efficiently. And “markdown” has quickly become the common language used by AI systems and agents. 

Plus, as the volume of non-human agents visiting web pages continues to increase (one in every 31 visits to a site is from a non-human agent, per Tollbit’s latest report), the inevitability of needing to cater better to these agents’ requirements rises.

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Why brands are shifting toward ‘less precise, more accurate’ gauges for paid social

As they struggle to estimate the impact of their paid social and creator marketing activity, more marketers are turning away from deterministic measures of media success, and towards hybrid approaches and mixed media modelling (MMM) AI software.

It’s a sea-change for marketers used to depending on last-touch attribution metrics that come directly from social platforms.

Practitioners in the paid social and influencer marketing space have long been skeptical regarding the use of last-touch attribution models because they risk unduly crediting lower-funnel marketing channels with sales. 

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