Category: In the News

If this year’s Super Bowl commercials made one thing clear, it’s that companies are still trying to sell Americans on AI. As public sentiment wanes, however, brands are recalibrating how they position themselves in the era of AI.

There’s a mounting distrust, and the numbers prove it. While 82% of ad execs feel Gen Z and millennials feel positively about AI-generated ads, only 45% of those consumers actually feel that way, according to recent research from the IAB and Sonata Insights, a custom research and advisory service. That gap has only widened since the 2024 study.

The growing trust deficit 

Some brands are taking notice that technology now carries emotional weight, signaling messages about ethics, morals and trust. Even brands that aren’t offering AI services are careful about campaign language, brand voice and positioning around AI usage.

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Marketers, brands, and tech companies gathered at AI Marketing Strategies in New York City to discuss AI strategies and ethics on Wednesday. As more and more companies incorporate various tools and chatbots into their daily workflows, we wanted to see how brands and marketers were leveraging these tools, and how their employees and customers feel about them.

The biggest topics? Training workers to better utilize AI rather than wholly rely on it, how publishers can use agents tools, the importance of human touch, and how to bridge internal divides around AI.

The conversation was conducted under Chatham House rules so Digiday could share what was said while maintaining anonymity.

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