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WTF are tokens?
For a certain generation, a token had weight. It was a small metal coin dropped into a subway turnstile or an arcade machine — the literal price of access.
Now, the word is back. Only this time the machines are data centers and the games are AI models.
Every prompt, summary, workflow automation or agency consumes tokens, which makes the new variable cost of knowledge work — a meter quietly running beneath everything from marketing reports to media plans.
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