In the News Archives | Page 397 of 2306

AI is changing how retailers select tech partners

This story was originally published on sister site, Modern Retail.

Join Modern Retail, Glossy and Digiday at our inaugural AI Marketing Strategies event on Feb. 11 in New York City, where top marketing leaders will discuss how they are using AI.

The quick rise of artificial intelligence-powered tools has reshaped retailers’ process of selecting technology partners for anything from marketing to supply chain to merchandising.

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Future of TV Briefing: CTV identity matches are usually wrong

This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%.

Identity crisis
NFL’s next rights talks, Hollywood’s next labor talks, YouTube’s TV ad spend and more

Identity crisis

If you’re using IP addresses as an identity signal for connected TV advertising, you’re doing it wrong. Or more accurately, you’re probably getting wrong identity matches.

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