Category: In the News

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Media Briefing: A solid Q4 gives publishers breathing room as they build revenue beyond search

This week’s Media Briefing will explore how a strong Q4 of 2025 gave publishers’ advertising businesses momentum, even as AI and traffic shifts force them to rethink where they can unlock future growth.

  • Publishers see Q4 gains, but pressure remains
  • The Washington Post’s workforce decimated, IAB proposes law to stop AI scraping without compensation, and more.

Publishers see Q4 gains, but pressure remains

After a long stretch of belt-tightening, Q4, 2025 gave publishers something they haven’t had in a while: a win. 

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Hearst rethinks brand safety to unlock news ad yield 

Related Insights


Advertising around Politics

As Trump returns to the White House, media buyers clamp down on brand safety

Hearst is adopting a new approach to improve ad yield across its news outlets, properties that have historically been difficult to monetize, especially during politically polarized periods. 

The publisher of titles such as the San Francisco Chronicle and Connecticut Post has partnered with Mobian to reassess how brand safety and suitability are applied across its local print and television inventory, in a move that seeks to reframe how programmatic buyers classify and price news content.

Under the partnership, Hearst will apply the vendor’s context-based measurement across its dozens of newspapers and digital video news properties — outlets the publisher claims have more than 65% of their audiences return daily. 

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