Category: In the News

Generative AI is everywhere, whether you like it or not. Content creation is no exception, with AI influencers signing brand deals and real-life influencers using AI tools to help plan their content schedules or write scripts. The latest trend? Vibe coding, a new way for creators to build advanced computer programs without knowing how to code.

Vibe coding has leapt from developer forums into mainstream buzz, making it one of the fastest-growing AI tools for creators today.

One of the major vibe coding platforms, Base44, is even advertising in this year’s Super Bowl. Let’s break down all you need to know about this new way to code.

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The privacy debate in advertising is entering a phase where decisions will stick.

Yes, the industry has heard that before. It heard it when the General Data Protection Regulation arrived and data privacy officers multiplied across Europe. It heard it when the California Consumer Privacy Act pushed privacy audits across the U.S. It heard it again when Google moved to phase out third-party cookies. Each time, privacy felt like a turning point. And each time, the system bent, adapted and largely carried on. 

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