The story was first published by Digiday sibling ModernRetail
When LaToya Stirrup’s brand Kazmaleje first landed on Target’s shelves in 2022, it felt like a dream come true. The Miami-based founder had spent years building her hair-tool brand — which she launched in 2019 — and securing placement at a national big-box retailer gave her scale and visibility that would’ve been harder to achieve on her own.
At the time, Target touted its wholesale partnership with Kazmeleje, along with 20 other Black-owned or founded beauty brands, as part of a broader commitment to spend more than $2 billion with Black-led businesses by 2025. Target said the initiative “will help us create more equitable experiences for our Black guests, and use our company’s size, scale and resources to create economic opportunity for Black-owned businesses that extends outside of Target.”
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