Category: In the News

Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.

Future of Marketing Briefing: Why ‘just good enough’ is generative AI’s real threat to marketers

The real risk of generative AI for marketers isn’t bad creative. It’s the rise of the “just good enough” economy. 

If that wasn’t already clear, Disney’s deal with OpenAI last week brought it into sharp focus.

Yes, the headlines fixated on the billion dollar investment. Yes, there was plenty of speculation about why Disney chose OpenAI over Google, which it is now suing over alleged copyright infringement. Those are fair questions, and they matter. 

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Media buyers shift spend from The Trade Desk’s OpenPath over transparency concerns

The Trade Desk’s commercial results have stabilized following its earnings miss in February. But transparency concerns among media buyers over its programmatic supply chain products are proving persistent.

In recent months the company’s OpenPath product has become a focal point for media agency skeptics, Digiday has learned. 

Several U.S. media buyers explained that, following investigations into the overall cost of the product to their clients, they had pulled or paused investment from OpenPath.

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