Two independent media agencies, one larger and one still growing, positioned themselves for further growth in 2026, with both expecting a potential windfall of clients leaving the holding companies for better service and results.
Crossmedia, which is less an independent given it’s part of the Dawn collective of agencies, promoted Anne Bologna to president from chief strategy and integration officer, Digiday has learned. A seven-year veteran of the 25-year-old media agency, Bologna will take over the day-to-day U.S. operations and lead the executive team, having informally been chief client officer for the last two years as well. She’s also charged with building out the agency’s abilities in newer areas such as retail media and social in hopes of doubling revenue in five years, while maintaining the shop’s inclusive culture crafted by co-founder and global CEO Kamran Asghar.
“I’m a fish in water — when I’m in charge of a specific remit,” said Bologna, who ran Fallon in the early aughts. “Being strategic, understanding the business, understanding the culture (what I would call the magic of Crossmedia), and knowing what clients’ needs are pretty intimately since I’ve been looking after clients for almost two years now, I feel incredibly well positioned to take the day-to-day running of the operation off of Kamran’s plate.”
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