“Transparency” is one of those terms that often gets bandied about when talking about CTV ad buying. Specifically programmatic CTV ad buying. But what does it actually mean?
Well, at the recent Digiday Programmatic Marketing Summit, agency executives spoke out — on stage and in behind-closed-door town hall sessions — on how they see transparency in CTV. The comments ranged from wrangling inventory across CTV’s long tail of supply to determining the right routes to inventory from the likes of Netflix.
Here’s a selection of what they had to say.
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