Category: In the News

Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.

Pitch deck: How Amazon is recasting Twitch as a core part of its CTV pitch

Amazon is positioning Twitch as a defining asset in its CTV ambitions, folding the platform’s hard-to-reach audience and live-video inventory into the same pitch it uses to sell Prime Video and Fire TV. 

That marks a clear break from not all that long ago. At Amazon’s 2024 upfront, executives walked advertisers through an expanding video portfolio, but Twitch — despite having been in the fold for a decade — barely registered. The omission was telling then. The inclusion now is even more so.

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Netflix transforms former mall department stores into experiential venues

This story was first published by Digiday sibling Modern Retail

About two years ago, Trademark Property Co. CEO Terry Montesi heard from a national real estate broker that there was a big, secret tenant interested in Galleria Dallas, which his firm operates. He eventually found out that it was not a typical retail tenant: It was Netflix.

Netflix was looking for the first locations for a concept called Netflix House, which includes a rotating selection of games or “experiences” based on shows such as “Stranger Things,” “Squid Game,” “Wednesday” and “One Piece.” The location in Dallas opens this week, and one at the King of Prussia mall near Philadelphia — in a former Lord & Taylor store — opened last month.

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