Category: In the News

A survey of 13,000 U.S. marketing professionals has found the median time in office enjoyed by CMOs is down 35% since 2010. 

It’s a stark proof of what media experts and agency practitioners have noticed for a while — that their client leaders across the boardroom table often don’t stick around for long.

The study, which surveyed companies with over 100 employees, was conducted by recruitment firm Findem and networking platform CMO Huddles. The survey found that while CMOs that started their roles in 2010 typically stayed in their post for four years, from 2022 on, marketers that took on a top job lasted just 2.6 years, representing a 35% decline. The median tenure of CMOs currently in post was 36 months.

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Hoka’s newest campaign marks its latest attempt to corner the loyalty of running enthusiasts across New York City in the run-up to the city’s marathon in just over a month (Nov. 2).

It’s a sign of how important the running community has become to major sports apparel brands, including Hoka and rivals such as Nike, New Balance, Brooks, Adidas and On as they compete to carve out and keep their share of the long-term running revival.

The company has been logging the progress of the city’s runners on a sponsored Strava challenge, using digital billboards as scorecards for the city’s boroughs. 

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