We’ve all heard the expression, you get what you pay for — the inference being that something free might not be worth much at all. That notion can sometimes be challenged, as in the other expression, the best things in life are free.
Falling somewhere in between these two philosophical bookends, at least for media agencies that want to dip their toes into the world of generative AI without investing too much, is AdsCopilot, a new free app offering from the Know Co., which is a strategic angel investor of sorts in Canadian and U.S. media agencies.
AdsCopilot functions as a real-time, AI-powered assistant directly within the user’s web browser. Operating as a Chrome extension, it overlays and interacts with existing ad platforms that media agencies use, such as Google Ads and Facebook Ads, and it does so in real time using a screen reader that can manipulate and analyze the data up on a screen.
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