Category: In the News

After months of increasingly public friction over transaction IDs (TID), request duplication, and the broader transparency rift roiling in programmatic advertising, the IAB Tech Lab is preparing to corral the industry’s most entrenched parties.

The upcoming Programmatic Governance Council, debuting on Dec. 10, is being pitched as a reset point: a forum where agencies and publishers — not only the intermediaries between them — define the commercial rules that the tech layer must follow.

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Newsweek is developing an AI-powered homepage, modeled after Google’s AI Mode search experience, as part of a broader partnership with Google Cloud.

The goal is to create a more conversational, AI-driven homepage that will function more like a utility for users, boosting time spent on-site and helping counter the drop in search referrals, according to Bharat Krish, chief product officer at Newsweek. 

The homepage will be designed to be customized to each user, not just those logged into the site. Visitors will be greeted with local weather, a news briefing summary and stocks, based on their geolocation. The homepage is still in development and likely won’t be ready until next spring at the earliest, Krish said. Newsweek is currently conducting audience research on it. (“We don’t want to assume that [this is] what everybody wants,” he said.)

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