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This story was first published by Digiday sibling ModernRetail
Call it an untraditional apology tour.
In the days leading up to Black Friday, brands like Tower 28, JVN Hair and Material Kitchen have taken to social media to ask followers for forgiveness and to say “sorry.” The catch: They’re apologizing for their products being too good.
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The moment has arrived, a year in the making. Omnicom has finally closed its $13.25 billion all-stock acquisition of Interpublic Group, creating the world’s largest agency holding company with revenue of $26 billion and total billings just shy of $75 billion.
But let’s not call it a holding company anymore, because it isn’t. In fact, Omnicom’s statement issued hours before the Thanksgiving break spilled the beans in its opening paragraph, referring to itself as “the world’s leading marketing and sales company built for intelligent growth in the next era of marketing.”
CEO John Wren’s quote doubled down on that new reality: “Omnicom is setting a new standard for modern marketing and sales leadership – creating stronger brands, delivering superior business outcomes, and driving sustainable growth.”
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