Category: In the News

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How Black Friday and Cyber Monday could ‘fast track’ OpenAI’s ad plan

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This time last year, OpenAI finally seemed to reckon with the idea that it needed a cash influx by way of advertising. This year, that plan has been put into motion. 

In August, the tech behemoth scooped up Instacart’s former CEO Fidji Simo as its new CEO of Applications. Then in September, OpenAI had taken the first steps in agentic commerce with Instant Checkout. Last week, Simo told Wired, “The important thing before we ever consider ads is making sure that our commerce experience is fantastic…” To marketers, all signs point to an ad business and the upcoming holiday shopping season may be when the wheels start turning.

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Google’s ad tech empire faces its moment of truth

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Google on Trial

Angry and disappointed, if not surprised: The ad industry reacts to the Google search remedies ruling 

Closing arguments in the U.S. Justice Department’s versus Google’s ad tech case were heard on Friday (Nov. 21), marking the end of a two-year legal saga, and the start of an even more consequential one for the open web economy.

Judge Leonie Brinkema has already ruled that Google illegally monopolized publisher ad servers and ad exchanges. What she decides next will determine whether the company keeps its core infrastructure for monetizing the open web, i.e., its ad server DoubleClick For Publishers and ad exchange AdX, or is forced to give them up.

Optimists see a bright new dawn on the horizon, although pessimists some will point to recent similar cases, and proclaim, “What’s the point?” especially in an era of AI – ironically, the latter point is kind of a pillar of the Google defense argument.

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