A shorter shopping window complicates retail’s already challenging holiday season

This story was originally published on sister site, Modern Retail.

This season, retailers and shoppers alike are contending with a shorter holiday shopping window — on top of tariffs, waning consumer sentiment and recession fears.

The 2025 holiday shopping season is shorter than usual, with 28 days between Thanksgiving and Christmas. That’s one extra day compared to last year’s ultra-condensed shopping season, but four fewer shopping days than 2023. Cyber Monday will fall in December this year, and Christmas will be on a Thursday. 

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Media Briefing: Tough market, but Q4 lifts publishers’ hopes for 2026

This week’s Media Briefing focuses on publishers’ stronger-than-expected Q4 ad revenue, with many seeing year-over-year growth that is sending positive signals as their businesses head into 2026.

  • Q4 ad spend lifts publishers’ hopes for 2026.
  • News publishers’ lawsuit against AI startup Cohere moves forward, FT launches a free Substack for younger readers, and more.

Q4 (and 2026) are looking good for ad revenue

After a steadier-than-expected start to the fourth quarter, publishers are heading into 2026 feeling… well, less bad.

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