Category: In the News

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The ‘hot dog vs. sandwich’ problem in AI advertising

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The AI agents have come for programmatic advertising. And like AI’s invasion everywhere else, guardrails are needed. That’s especially true for an automated ad market that still struggles with an opaque supply chain.

Which is where Ad Context Protocol (AdCP) is meant to come in. AdCP is one of multiple new efforts to put some infrastructure around the incorporation of AI agents into advertising. IAB Tech Lab’s User Context Protocol and Agentic RTB Framework are two other recent examples. 

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Ad Tech Briefing: Digital Omnibus is about to land — here’s what it means for GDPR, and the future of ad targeting

The European Commission is set to unveil its Digital Omnibus package on Nov. 19, a sprawling reform effort pitched as a clean-up of Europe’s digital regulatory landscape.

However, leaked drafts and consultations suggest the package may go far beyond tidying up. The Omnibus appears poised to amend core sections of the EU’s General Data Protection Regulation, relax limits around AI training, and soften some of the consent-centric features that defined Europe’s privacy approach for nearly a decade.

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