Category: In the News

Back in June, Patrick Hann, the ad tech manager at the IAB U.K., was walking a room of ad ops execs through the basics of agentic AI. When he asked who had even heard the term, only about 20% raised their hands. That number would look very different now. The acceleration since that meeting has been hard to miss. 

Case in point: The arrival of the Agentic RTB Framework this week lands as the third agentic standard in under a month. The Ad Context Protocol (AdCP) surfaced first. User Context Protocol followed. Now, comes the auction layer.

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With its latest slew of updates, Beehiiv is pushing beyond a newsletter hosting platform and positioning itself as a place where creators can build full websites, sell digital products, integrate podcasts and YouTube feeds and research audience analytics.

Creators have largely welcomed the new set of business tools, revealed on Thursday (Nov. 13). Four creators Digiday spoke to for this story say the tools will help Beehiiv diversify beyond their original email newsletter product in a market that’s getting increasingly crowded.

“They are adding more stuff that a business owner would want,” said Ryan Broderick, journalist and founder of newsletter Garbage Day, which is hosted on the Beehiiv platform.

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