Matt Wasserlauf, CEO, Blockboard
There is no bigger buzzword in the world than AI. Right now, investments in the hundreds of billions of dollars are rolling in to pay for chips, data centers and people to build out artificial intelligence. NVIDIA, the leading AI chip-maker, just became the first five trillion-dollar company. Many on Wall Street are calling this development a bubble that could take down the entire economy. The stakes are very high.
Yet amid the hype cycle and market volatility concerns, marketers are increasingly asking themselves how — and where — AI will tangibly move the needle for advertising performance.
Despite the promise of AI-powered optimizations, advertisers still face major inefficiencies throughout the digital ecosystem. For many brands, the unanswered question isn’t whether AI matters, but whether it is actually eliminating waste or simply automating it at scale.
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