Category: In the News

This story was first published by Digiday sibling Modern Retail.

This holiday season, shoppers aren’t blindly trusting AI assistants to do their shopping on their behalf.

According to a new Feedvisor survey, ChatGPT is where 16% of shoppers start looking for products. However, only 9% go there to actually buy something. And when an AI assistant recommends a product, only 5% of respondents say they buy it on the spot, with the rest checking other platforms like Google and Amazon first for better prices.

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There’s no longer one way to pitch for a big account, and the holdco earnings calls keep proving it. 

Asked about it on Havas’ earnings call last week, CFO and COO François Laroze said the business is focused on more integrated pitches. When the topic came up on his own call Publicis Groupe CEO Arthur Sadoun said more clients are running tighter pitches that put one or two holdcos against each other instead of staging a full-blown beauty contest. Omnicom’s John Wren talked about helping more clients extract value from their tech investments. 

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