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L’Oréal is building a data layer beneath its creator economy push.
The cosmetics giant is looking for partners to help make sense of the data from all its creator campaigns, according to two separate sources familiar with the plans.
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AI royalties are finally on the table for small and midsize publishers.
Don’t credit OpenAI’s ChatGPT, credit corporate LLMs — enterprise RAG is what’s creating royalty revenue for publishers.
RAG — retrieval augmented generation — kicks in when a user (or system) prompts the LLM, which then pulls the relevant content from various sources to deliver the best answer.
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