Category: In the News

Discord has shared the results of its first-ever ad measurement test — and brands and marketers find the numbers encouraging. 

In June, AppsFlyer ran its first performance measurement test of Quests — Discord’s in-platform, reward-based ad experiences — collaborating with the studio Second Dinner to promote its mobile trading card game “Marvel Snap” via two Mobile Video Quests. These prompted Discord users to either watch promotional videos or perform in-game tasks in exchange for virtual prizes that included both in-game items like cards and cosmetic decorations for users’ Discord avatars. 

The two Quests garnered over 15 million impressions, with 99 percent of users who started a Quest completing the task and gaining a reward, according to numbers shared by AppsFlyer. Notably, this resulted in a 30 percent reduction in cost per install for Second Dinner.

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Just a short year ago, ad forecasters and agencies alike optimistically predicted that ad spending would significantly increase in 2025. But a lot has changed for media agencies (and businesses worldwide) since then.

President Donald Trump’s tariffs have already affected client spending, and there is lingering uncertainty among agency executives about how tariffs will continue to impact budgets. Advertisers like Kimberly-Clark have begun to tighten their belts. The personal care company recently said that it had cut its overall marketing spend 10.8% compared with last year’s second quarter.

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