Category: In the News

This week’s Media Briefing looks at the growingly crowded AI space, with trade groups, vendors and startups all vying to set AI standards and build marketplaces that help publishers monetize their content.

• Inside the AI ‘land grab’ – and why it may benefit publishers
• The Economist launches video show, OpenAI and Meta introduce AI video feeds and apps, and more.

Inside the AI ‘land grab’ – and why it may benefit publishers

It’s starting to feel like every corner of the industry wants to be the one to write the rulebook on AI and help publishers get paid for it — and the space is getting almost as dense as the buzzwords themselves.

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The Guardian is bringing its product recommendation site, The Filter, stateside – a year after its U.K. launch – as it looks to push harder into commerce revenue. 

The move reflects the publisher’s goal to grow commerce into a bigger slice of its revenue pie, alongside ads and membership donations. Digital reader revenue grew nearly 22% to £107.3 million in its fiscal year ending in March 2025. Digital advertising revenue grew about 3% from £62 million to £64 million, according to its latest earnings.

The Filter’s U.S. launch puts the publisher up against established competitors like The New York Times’ Wirecutter and New York Magazine’s The Strategist. The Guardian plans to differentiate itself by trying to turn its editorial values into a commerce advantage and lean hard into ethical consumption and sustainability, according to Nick Mokey, the newly appointed editor of Filter US. 

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